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COLOMBIA

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COLOMBIA

THE REGISTRATION OF A GESTURAL TRADEMARK IS GRANTED

The Colombian Trademark Office granted the registration of a gestural trademark (footballer Pibe Valderrama’s extended thumb), which reaffirms the growing trend to register non-traditional trademarks.

  

The representation of gestural trademarks may consist of a single picture when the trademark is sought as a figurative trademark, or as a series of still images that together describe the movement if the trademark is considered as an animated trademark. A written description explaining the gesture may also be filed.