COLOMBIA
THE REGISTRATION OF A GESTURAL TRADEMARK IS GRANTED
The Colombian Trademark Office granted the registration of a gestural trademark (footballer Pibe Valderrama’s extended thumb), which reaffirms the growing trend to register non-traditional trademarks.
The representation of gestural trademarks may consist of a single picture when the trademark is sought as a figurative trademark, or as a series of still images that together describe the movement if the trademark is considered as an animated trademark. A written description explaining the gesture may also be filed.